Privacy Policy for EmeraldLair.co.uk
1. Introduction
Welcome to EmeraldLair.co.uk. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share your information when you visit our website, and outlines your rights under applicable laws, including the General Data Protection Regulation (GDPR).
By using our website, you agree to the practices described in this Privacy Policy. If you have any questions or concerns, please contact us at the details provided below.
2. Data We Collect
We collect and process the following types of data:
a. Personal Data You Provide
- Information you enter in contact forms (e.g., name, email address).
- Information shared when signing up for newsletters or other services.
b. Automatically Collected Data
When you visit EmeraldLair.co.uk, we may automatically collect certain information, including:
- IP address
- Browser type
- Device information (e.g., operating system, screen resolution)
- Pages visited and time spent on the website
- Referral sources (e.g., the site that directed you to our page)
This data is collected using tools like Google Analytics. For more information, see Section 4 below.
c. Cookies and Tracking Technologies
We use cookies to enhance your browsing experience and gather analytical data. For more details, see Section 3 on the use of cookies.
3. Use of Cookies
Cookies are small text files stored on your device by your browser. We use the following types of cookies on EmeraldLair.co.uk:
- Essential Cookies: Necessary for the website’s basic functionality.
- Performance Cookies (e.g., Google Analytics): These measure how visitors interact with our website and help us improve its design and functionality.
Managing Cookies
You can manage or delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of some parts of our site.
For more details on cookies, visit allaboutcookies.org.
4. Third-Party Services
a. Google Analytics
We use Google Analytics to monitor website traffic and gain insights into how users interact with our site. Google Analytics collects data such as:
- Your IP address (anonymized in most cases).
- Browser and device data.
- Visitor trends (e.g., pages visited, time spent on pages).
Google Analytics does not identify individual users. Data collected is processed according to Google’s Privacy Policy.
To opt out of Google Analytics tracking, you can install the Google Analytics Opt-Out Browser Add-on.
b. Other Third-Party Services
If we integrate additional third-party tools or services in the future, we will update this policy to reflect their use.
We do not sell or rent your personal data to any third parties.
5. How We Use Your Data
We use the information collected for the following purposes:
- To maintain and improve our website.
- To understand website usage and user behavior via Google Analytics.
- To communicate with you (e.g., responding to queries or sending newsletters if you opt in).
- To comply with any legal obligations.
We will only process your personal data when we have a lawful basis, such as your consent, the necessity to fulfill a contract, or compliance with a legal obligation.
6. Data Sharing
We respect your privacy and will only share your personal data under the following circumstances:
- With service providers who process data on our behalf (e.g., Google, hosting providers).
- To comply with any legal obligations or law enforcement requests.
We do not share your personal data with third parties for their marketing purposes.
7. Your Rights
Under GDPR, you have the following rights regarding your personal data:
- Access: Request a copy of the data we hold about you.
- Correction: Request corrections to any inaccurate or incomplete data.
- Erasure (“Right to Be Forgotten”): Request deletion of your data.
- Restriction: Request limited processing of your data.
- Data Portability: Request to transfer your data to another service.
- Object: Object to the processing of your data, including for marketing purposes.
- Withdraw Consent: If you have given consent for processing, you can withdraw it at any time.
To exercise your rights, please contact us using the information provided below. We will respond to your request within one month in compliance with GDPR.
If you believe we have not handled your data appropriately, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). For contact details, visit the ICO website at https://ico.org.uk.
8. Data Security
We take appropriate technical and organizational measures to ensure your data is secure. However, please note that no data transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Data Retention
We keep your personal data for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, or enforce agreements.
For analytics data collected by Google Analytics, retention periods are managed within the Google Analytics account and are typically set to a default period of 14 months.
10. Contact Information
If you have any questions, concerns, or requests regarding your data or this Privacy Policy, please contact us at:
Emerald Lair
Email: support@emeraldlair.co.uk
Website: https://EmeraldLair.co.uk
We are here to help and will address your queries as quickly as possible.
Effective Date: [02/02/2025]
This privacy policy will be reviewed and updated periodically to ensure compliance and reflect any changes to our website or data practices. Please check back regularly for updates.